The impact of the unified digital platform on the transformation of russia’s labor market

The article considers the transformation of the labor market and its impact on the demographic situation in connection with the transition of society to the information stage of development. The purpose of the study is to assess the role and prospects for the development of a Unified Digital Platform (UDP) in the social sphere in these processes. The research methodology is based on a comprehensive analysis of the relationship between the processes taking place in society — ​ the development of the gig economy, platform employment and self-employment and the challenges facing the Unified Digital Platform in the social sphere. The article considers the transformation of the labor market under the influence of technological changes and the prospects for the development of functions and services of the digital platform in the social sphere of Russia to ensure effective and comfortable interaction of pensioners and the self-employed with government services and the employment market in the new conditions. It is shown that attracting the self-employed and pensioners to legal labor activity with the help of the UDP has a positive effect on their financial stability, health and life expectancy. The article presents research data confirming that working pensioners are less likely to suffer from chronic diseases, depression and dementia, and also have a higher level of life satisfaction. The article also analyzes the functions of the Unified Digital Platform, such as simplified access to information, automation of work experience accounting, and integration with other government systems. These functions help reduce administrative barriers, motivate people to continue working, and improve the demographic situation. The article proposes an approach to quantitatively assessing the effectiveness of the Unified Digital Platform in the social sphere of Russia on the demographic situation based on a model using Bayesian trust networks. The results of the study can be used for expert and mathematical selection of alternative strategies for the development of Unified Digital Platform services in the social sphere.

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